About Us
Founded by two best friends in 1992, premium cycling retailer, Sigma Sports, has gone from strength to strength, with its success coming down to the passionate individuals who sit behind the brand. With three cutting-edge stores alongside a huge online presence, Sigma is now a well-established hub for the cycling community.
Striving to get more people enjoying the sport, Sigma caters to cyclists of all levels and abilities, and provides for all disciplines, offering expert advice in-store to those local to South West London and the East Midlands, and online via our knowledgeable and friendly customer care team for those further afield in the UK and worldwide.
More than simply a bike shop, the stores organise staff-led social rides to explore the local roads and trails, feature state-of-the-art workshops with highly qualified mechanics, and offer bespoke bike fitting sessions by professional fitters.
Whether you’re an electric bike enthusiast, a roadie or enjoy shredding the trails, come and see us for a coffee and a chat. We'll be glad to share the wealth of knowledge that our staff have gained from their own love of cycling and riding experiences.
Learn more about our founders.